Basic map embedding is still free but if you embed a map with options for directions, search or Street View, thats now charged for.
17, best mapping service outside of Google Maps 12, openStreetMap 10, beautifully vectorable 8, fluid user experience 3, extensible.
For many startups, Googles cloud services have been an appealing way to get started because the generous free tiers have meant they could develop and build their tools essentially for free as long as they didnt need any support.
Using API keys is better development practice; you get finer-grained security controls and can restrict what can be done from specific web and IP addresses, or through mobile APIs.
Google Maps, mapbox, bing Maps API, mapping APIs.
Enterprise pricing and volume discounts are available, though there are no public details on the costs, but Google hasnt directly replaced the enterprise mapping tools its deprecated in the last couple of years like the Google Earth Pro API and the Google Maps Engine; instead.